our lives are interactive, so we understand the need of this generation and the ones to come
451 is not just a random number. Fahrenheit 451 is the temperature at which book paper catches fire and starts to burn. Since 1995 we have been redesigning and reinventing the business of interactive design. We have already worked in 3 continents and more than 10 countries. 451 has a digital team with vast experience not only in interactive design but in the understanding of traditional media and its conversion to the online world.
the web is our life, our culture and the way we relate
Information architects, content analysts, usability experts and designers -all spread throughout company offices- are part of a group the constantly searches for solutions for local and international enterprises, both with millions or hundreds of daily users.
Our team is composed of a highly trained professional staff that understand the dynamics of traditional media, social media, their needs and the problems they face.
Living inside the technology that moves the internet, each person has the knowledge of what can be done, what opportunities are available and also the limitations that using brings with them, but most important how to use them to benefit our clients.
This culture allows us to cover all aspects in generating highly effective interventions, successful transitions and business results.
Each staff member is unique. Each position is strategically thought and has a fundamental role in our process.
ernesto rinaldi ceo
Bio Ernesto Rinaldi is creative director and founder of 451. Back in 1995 he had the vision of creating a company that would focus on digital media, and that corporations and newspapers would be, without any doubt, entities that would benefit the most from this digital revolution that was just starting.
Throughout these years Ernesto has been a very influential person through his work in some of the most important online newspapers in the region and with Fortune 500 companies, where his experience has been the key to succesful digital strategic interventions.
His work for La Nacion, one of Argentina’s most prestigious publications, gave the newspaper the award of “Best Online Publication outside US” given by the Editor and Publishers, never again given to a Latin American company.
He has an incredible vision of usability that started while he worked on interface design for companies like Apple, where he had a fundamental role in the design of the Final Cut interface, one of the most successful applications the company has delivered and setting the bases for overall design of OS X.
All these years of experience in the digital world have given him the possibility of understanding what companies need, the changes and how to exploit to the max each new benefit that the online world offers them.
He lectures throughout Latin America, Europe and the United States, bringing a different and optimistic vision to the challenges that the new media generates in traditional media.